Many of you that have followed Buzz over the years will know that long before Buzz Studios emerged, we were called Local Buzz Marketing. This week, I’m looking back, remembering when we launched as a small, eager SEO company. It had humble beginnings; Buzz began life at my kitchen table as a local search agency helping businesses get found online for their services and products through search engines.
Great Scott, it’s working!
Our story and rise into a full-service marketing agency is an interesting one. In the early days of Buzz, we lived and breathed SEO, determined to succeed and get results for our clients. Those efforts were rewarded with great outcomes. We learned how to win and built a small but very strong team, determined to succeed. Soon, we were being referred for our SEO services, and our name was growing.
If you put your mind to it, you can accomplish anything.
We were quickly establishing ourselves as a trusted partner to businesses across Cambridgeshire, and we also began growing into London, winning some really exciting clients in both areas. Our marketing agency had lift off and we began expanding our service offering into other areas of digital marketing and more traditional methods of print and advertising.
I guess you guys aren’t ready for that yet. But your kids are gonna love it!
In 2016, I attended a Google event, as I regularly did, where a presentation was made about AI. Trying to understand the enormity of AI at that time was impossible; I couldn’t visualise it, but looking back, I vividly remember how passionately the presentation was delivered. That moment stayed with me, but in reality, I didn’t really understand what we were being told. Hello? Anybody home? Think McFly!
Back to the future.
Fast forward to today, the digital landscape has undergone a seismic shift. We now have clients that have been with us for over ten years and we are immensely proud of that. We still stand by our early philosophies that bring good outcomes; we still want to win! Our thirst for SEO knowledge is also the same, however, the tools of the trade are changing! AI, once a futuristic concept, is now a cornerstone of modern marketing. At Buzz Studios, we’ve embraced this transformation wholeheartedly, but not entirely as you’d expect. We see AI not as a replacement for human ingenuity, but as a powerful tool that enhances our capabilities, and a new team member at Buzz Studios! I recently wrote about this in the article, “Me, Myself & AI“. AI, when harnessed, is an incredible apprentice, eager to learn!
88 miles per hour!
AI is also revolutionising the way we approach SEO. By harnessing its power, we can analyse vast datasets, identify trends, and optimise campaigns with unprecedented precision and speed. This approach, combined with our human expertise, is enabling us to deliver exceptional results for our clients, just like we did in the early days, but faster than ever before, and at a lower cost. We’re as excited about SEO today as we were ten years ago, with the one key difference being AI – it’s a game-changer for the industry, and it’s an exciting time.
For many businesses, AI seems to automate routine tasks, but with a little nurturing, it becomes so much more. AI is not a replacement for human creativity at Buzz. Our team of skilled marketers continues to play a vital role in crafting campaigns and building strong client relationships, but AI has won its place in our team, and it has been well earned.
Roads? Where we’re going, we don’t need roads!
We’re excited about the possibilities that AI holds, and we will continue to embrace change, but in our own creative way. If you’re going to build a time machine, why not do it with some style!
Article by Jon Orchard.