Move over influencers, there’s a new sheriff in town!  In the ever-evolving landscape of digital marketing, user-generated content (UGC) has long been hailed as a powerful tool for building trust and engagement. However, a new trend is emerging that promises to take this concept even further: Employee Generated Content (EGC).

What is Employee Generated Content (EGC)?

Employee Generated Content (EGC) involves your employees creating and sharing content about their work experiences, success stories, industry insights, and personal reflections. This can include blog posts, articles, social media updates, videos, and more. By showcasing the voices of your employees, you add a personal touch to your brand and foster a deeper connection with your audience.

Why EGC? Let’s break it down:

• Authenticity is king: We say it time and time again here at Buzz… people crave real connections. EGC showcases the faces behind your brand, humanising your company and fostering trust. Imagine employees sharing their work experiences, success stories, or industry insights – it’s way more engaging than another polished marketing spiel.
• Thought leader takeover: EGC empowers your employees to become brand ambassadors. By sharing their expertise through blog posts, articles, or social media content, they position themselves (and your brand) as thought leaders in your industry.
• Trust factor on steroids: People trust their peers more than faceless corporations. EGC taps into this by showcasing real people vouching for your brand. Think about it – positive employee experiences are way more believable than self-promotion.

The numbers don’t lie:

• EGC can generate a whopping 8 times more engagement than the content you post yourself. That’s right, 8x!
• People are much more likely to share EGC compared to company-created content. Imagine the organic reach you could achieve!

EGC is the key to unlocking a more dynamic and trustworthy brand presence.

Here’s how to get started with EGC:

• Empower your employees: Make it easy for them to create content by providing templates, topics, or hosting workshops.
• Incentivise participation: Run contests or offer rewards for the best content to boost employee engagement.
• Promote it! Share EGC across your marketing channels – social media, website, blog – and celebrate your employee rockstars!

EGC is the marketing wave of the future. Embrace it and watch your brand take flight!